From June 18th to June 23rd the Trade Mission for food distributors was held in Mexico City and Cancun. Nine companies from the Western US participated this year with categories of different products including wines, nuts, seafood, onions, dressings, among others.
The Executive Chef of Imalinx was present in the event to make a culinary demonstration where she developed innovative recipes using the products of the participating companies, with the aim that the attendees learn new application techniques of the products.
In total there were 153 one-on-one meetings with 26 different importers, distributors and chefs.
In October, the commercial mission for the Producers of the Western United States of America was carried out, focused on the main importers of beer, wines and snacks.
Attendees created business relationships and attended the Great American Beer Festival held annually in Denver, Colorado.
A
trade mission was coordinated to visit three major Colombian cities where
potential buyers from the country met.
The
commercial mission took place from the 23rd to the 27th of February in Bogotá,
Medellín and in Cartagena, more than 150 meetings were held with potential
buyers in the country where they had the opportunity to present their products.
The Agro-Commercial
Office, MS Consultoría and the Chamber of Commerce of Cartagena
attended the event.
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture.
A
tour was conducted in one of the most emblematic markets in Mexico City,
“Mercado Jamaica”, also Imalinx coordinated special events with high
profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a
business panel with Mexican importers.
More
event reviews:
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Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America.
On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia.
Several Idaho Potato growers and processors scouted the market and established business relationships with retailers, importers and potential distributors of Idaho Potatoes. The objective of the mission was to learn more regarding the opportunities of this Latin America markets. Idaho potatoes producers and processors prospered in the market and established commercial relationships with potential retailers, importers and distributors for the brand.
The results were effective, as one of the largest retail chains in Panama generated their first purchase order, shortly after the trade mission.
Trade missions to the western United States allowed to strengthen relationships between importers and buyers of fresh products in Mexico and exporters from the United States, such as importers in Oregon. In the picture, Mexican importers of fresh products in Oregon.
In 2009, a group comprised by the main importers of kiwifruit in Latin America travelled to New Zealand, where they visited the most important regions of fruit cultivation, the port of Tauraga and the city of Auckland.
The objective of increasing imports of the brand Zespri into Latin America was achieved. That same year Brazil increased its number of importers by 60% and the general program of Latin America increased by 40% in comparison to the previous season.