Imalinx as part of
the industry service program, worked in conjunction with the National Chamber
of Bakery and Related Industries (CANAINPA, for its acronym in Spanish) to
develop the 2 seminars, with the aim of presenting the benefits and
applications of cooking with the California Raisins, highlighting its benefits
and facilitating its consumption.
Both events were attended by 50 bakers…
Imalinx in conjunction with the Culinary Institute Corbuse, held a bakery seminar with the aim of presenting the benefits and applications of baking with California Raisins.
The evaluations showed that there is a lot of opportunity to integrate the raisins into the kitchen of new generations.
As
part of the program for trade servicing, Imalinx and the California
Raisins Committee attended the National Association of Supermarkets and
Department Stores (ANTAD, for its acronym in Spanish)
in Guadalajara, Jalisco from the 11th to the 14th of March, 2014.
The
goal of attending the event was to create contacts focused on retail trade and
the supply chain.
The event recorded an approximate flow of 35,000
attendees during the 3 days.
The participation of California Raisins in ANTAD was successful because
valuable contacts were obtained from importers and processors of dried fruits.