In partnership with the Western United States Agricultural Trade Association (WUSATA), Imalinx coordinated a trade mission to Bogotá, Colombia, involving 10 companies from the grocery, pet care, and alcoholic beverage sectors.
During the mission, 101 one-on-one meetings were held over a two-day period, facilitating direct contact between U.S. exporters and Colombian buyers. Participants also attended ExpoIALIMENTOS and conducted a showcase at Grupo Éxito to present their products and send samples for future opportunities.
The program included visits to supermarkets such as D1, Alkosto, Éxito, and Carulla, as well as educational sessions on the Colombian market and its import process, conducted by the United States Department of Agriculture.
This mission successfully enhanced commercial relations between the two countries and created meaningful growth prospects for the participating companies.
On July 4th, the spirit of American Independence was celebrated at both branches of Pinche Gringo BBQ in Mexico City—Polanco and Patio. The event featured the participation of two iconic U.S. products: Idaho Potatoes and California Raisins.
Following the joint planning with the team from Pinche Gringo Barbecue and the account executives from Imalinx, we organized giveaways and State Fair-style games to celebrate the holiday and create memorable connections with the restaurant’s customers.
With a total attendance of 2,000 people across both locations, the California Raisins activation handed out promotional bags of chocolate-covered raisins to attendees. As a special treat, 50 of these bags contained a surprise prize: the official raisin plush toy, which was received with great enthusiasm by the public.
As part of the Idaho Potatoes activities, a game called “Potato-in-one,” inspired by the classic “Hole-in-one,” was held. Participants had to throw balls and, if they made 4 out of 5 shots, they won prizes such as Spuddy Buddies, potato mashers, or recipe cards.
Additionally, a special menu item called Freedom Fries, made with Idaho fries, cheese, and brisket, was featured throughout the month. Tent cards were placed to promote the dish. Thanks to these efforts, 151 orders were recorded during the event, and from July 1st to 21st, a total of 723 orders were sold.
The participation of these American products not only added flavor and value to the event but also strengthened their visibility among local consumers, creating a positive and memorable experience around the brands.
On June 27, 2025, we participated as sponsors in the U.S. Independence Day celebration at the U.S. Embassy in Mexico, through the California Milk Advisory Board (CMAB) and American Pistachio Growers (APG). We contributed a variety of California cheeses and pistachios that were featured in the event’s menu.
The celebration provided an excellent opportunity to promote U.S. products, increase their visibility in the market, and strengthen commercial ties. It also allowed us to connect with new partners and reinforce existing relationships in Mexico.
The city of Monterrey, Nuevo León, hosted the third edition of “Learning to Cook with Chef Irving”, an experience designed for children to experiment, play, and enjoy the unique flavor of California Raisins while learning about their benefits.
The event took place at the renowned “Amasijo” workshop, led by our beloved Chef Irving Quiroz. On this occasion, eight young chefs participated, preparing two delicious recipes where California Raisins were the star ingredient:
The activity not only inspired the children’s culinary creativity but also encouraged their enjoyment of raisins, whether as a snack or in their favorite dishes. Several of them even mentioned that they ask for them as part of their school lunch.
The experience extended beyond the workshop through social media, reaching 10,712 people and achieving a total of 12,096 impressions.
The Idaho Potato Commission (IPC) organized a trade mission to Idaho, inviting representatives from Comestibles Maldonado a company with over 40 years of experience importing fruits and vegetables to visit the state and meet with local growers and packers.
During the mission, participants toured the facilities of:
In addition to visiting the fields, facilities, and learning about the unique quality protocols of Idaho potatoes, the buyers held meetings with executives and managers from each company to discuss opportunities to promote Idaho potato purchases.
Thanks to this well-planned and strategic mission, Comestibles Maldonado established key business relationships, resulting in the immediate purchase of 20 truckloads of Idaho potatoes.
The success of this trade mission strengthened the product’s presence in the Latin American market and opened more business opportunities.
From March 24 to 27, 2025, executives from American Pistachio Growers (APG) made a key visit to Mexico with the objective of strengthening commercial relationships, getting to know strategic importers firsthand, and positioning the brand in different sectors of the country. Additionally, they participated for the first time with a stand at Expo ANTAD 2025, one of the most important trade shows in Latin America.
The APG representatives leading this mission were:
The agenda began on March 24 in Mexico City with a brunch organized in collaboration with Nutrikit, aimed at the Mexican nutrition community. The event took place at Club France, where 45 nutritionists specialized in various fields such as sports nutrition, pediatric nutrition, among others, gathered.
During the breakfast, attendees listened to a presentation given by Dr. Arely Vergara, APG’s spokesperson in Mexico, on the benefits of pistachio consumption at different stages of life. They also participated in an educational activity using Nutrikit replicas, designed to show how to integrate this nut into healthy meal plans.
The message from the event was amplified by media specialized in nutrition, generating content on digital platforms and achieving greater reach among health professionals.
That same day, the APG team visited the Central de Abasto in Mexico City, where a special activation titled “The Power of Pistachios” was held in the nuts and seeds aisle. The activity invited attendees to purchase American Pistachios to participate in a hammer game, in which participants measured their strength to ring a bell and win attractive giveaways.
Amberly Wilson and Hannah Young also actively participated in the activity, adding enthusiasm and engagement with consumers.
From March 25 to 27, APG participated for the first time with their own stand at Expo ANTAD 2025 in Guadalajara, Jalisco. This trade show is a key meeting point for the retail sector, wholesalers, and distributors in Mexico and Latin America.
During the event, APG executives and the Imalinx team held successful meetings with key companies, consolidating strategic partnerships with:
• OKKO Superfoods
• Surtidora del Bajío
• Grupo Cimarrón
• Mr. Pistachio
• Grupo Premier
• Dualmex
These meetings helped reinforce the presence of American Pistachios in the Mexican market, both in traditional channels and in new value-added product opportunities.
The visit by American Pistachio Growers to Mexico represented a solid step in strengthening the brand in the country. Thanks to the combination of activities aimed at the health sector, consumers, and business partners, APG successfully positioned itself as a comprehensive ally in nutrition, flavor, and value in the Mexican market.
During the holiday season, California Raisins collaborated with El Globo, a bakery owned by Grupo Bimbo, the world’s largest bakery company. This collaboration involved the promotion of panettone made with California raisins at more than 170 branches across Mexico, available in two sizes: for the first time in an individual size and also in a family size. Additionally, on December 13, an event was held based on a social media dynamic, where participants competed by showing how they would decorate their Christmas panettone on Instagram Stories and Facebook. The winners gained exclusive access to a class with the product development directors from El Globo, where they learned how California raisins are incorporated into the making of panettone and other bakery products, taking advantage of their nutritional benefits while enhancing the flavor and texture of the products. This activity, along with the promotion throughout December, yielded excellent results, helping to further introduce California raisins to the Mexican market.
During Thanksgiving, Idaho Potatoes and California Raisins participated in the Thanksgiving Day celebration event at P Gringo BBQ Warehouse in Polanco, Mexico City. In addition to being present with gifts, they stood out at a booth highlighting the many qualities and benefits of Idaho potatoes and California raisins. The menu for the day included juicy smoked turkey, stuffing, mashed potatoes, melted Swiss cheese, and cranberry sauce, all served in delicious grilled brioche bread. Idaho potatoes were featured in the mashed potatoes, and a topping made with California raisins was added.
On the second day of the event, a breakfast-brunch called ‘Thanksgiving for Heroes’ took place, aimed at offering the same menu for free to low-income people, children and teenagers with cleft lips, and elderly adults. These actions aim to further promote Idaho potatoes and California raisins.
On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers.
The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, benefits in baking, and general information about California Raisins.
A Sourdough bread with California Raisins was prepared, which allowed participants to observe the benefits of using raisins in baking.
We had communication on our social networks and on the chefs’ profiles, the participants received a kit with gifts from the account and wore an apron with the California Raisins logo throughout the course.
The course was taught in Mexico City and Monterrey with a total of 80 attendees, who were divided into 4 seminars, and a total of 61,018 impressions of communication on social networks were generated.
California Raisins actively participated in Expo Mexipan 2024, the most important bakery industry event in Mexico, which gathered processors, distributors, and consumers from across the country. This was a unique opportunity to strengthen the presence of California Raisins in the Mexican market and position them as a premium choice in bakery and pastry products.
During the event, the California Raisins team held meetings with over 50 processors, who showed significant interest in incorporating California Raisins into their products. Additionally, we engaged with more than 100 consumers, who provided positive feedback and expressed their preference for the taste and quality of our raisins.