The interview served as a starting point for Chilean exporters who were interested in learning more regarding the retail industry in Mexico.
Thanks to the support of the ASOEX (Exporters Association of Chilean Fruits) one year later, the biggest exporters group of fresh fruit traveled to Mexico and 2004 became the year where more Chilean fruit was exported to the Mexican market.
Through the company Gallup, a market research was undertaken to evaluate the purchasing patterns of the Mexican consumer and with the results Imalinx developed a summarized version published in the magazine Hábitos. Also presenting the highlights of Chilean Fruits characteristics.
The first edition was sent to the importer’s committee and the second edition had a total reach of more than 1,000 buyers and decision-makers in Mexico through ANTAD (National Association of Supermarkets and Department Stores)