Through the company Gallup, a market research was undertaken to evaluate the purchasing patterns of the Mexican consumer and with the results Imalinx developed a summarized version published in the magazine Hábitos. Also presenting the highlights of Chilean Fruits characteristics.
The first edition was sent to the importer’s committee and the second edition had a total reach of more than 1,000 buyers and decision-makers in Mexico through ANTAD (National Association of Supermarkets and Department Stores)
