Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where 7 companies from the Western United States will travel to Bogotá and Panama with the objective of meeting with key members of the trade and promoting their products. The companies that participated were: Trinidad Benham Corp, Frontiere Natural Meats, Made in Nature, Motherlode Provisions, Primo Pup, Empact Bars and Campesino Cheese.
Imalinx coordinates hotels, transportation, internal flights and coordinates meetings with key members of each company’s industry. The activities carried out in the mission consisted of: 2 rounds of 1 to 1 meetings in Bogotá and a 1 to 1 business round in Panama where exporters were able to display and promote their products, exporters visited to visit and meet between 3 and 4 branches of the main supermarket chains in Colombia and Panama and a visit to the Panama Canal was coordinated.
A total of 91 meetings with 27 importers were coordinated in both countries. One of the participating companies shared that it is in the process of negotiating with importers from the regions and one of them made a purchase of its products.
US products are well received in Colombia and Panama and there was a great response from Colombian and Panamanian businessmen. Exploring both markets is highly recommended.
In conjunction with Sam´s Club, a plan was made for samplings of California Raisins in 30 different stores, covering 20 states of Mexican Republic. The promotional product was under the name “Members Mark; own brand of Sam´s Club.
The promotion was supported by social media and printed materials to share recipes, nutritional data and, the benefits of eating 40 g. raisins a day with consumers. The goal was to invite young consumers and moms to include California Raisins on their daily diet as a healthy snack.
The result of the promotion was positive with a total of 3.5 tons of raisins were sold, on average sales per day with demo girls were 170 bags with 1.3 kg of California raisins each.
Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where four companies from the Western United States exhibited their products in one of the largest shows in Latin America, Espacio Food & Service, in the pavilion from the USA.
The main objective was to develop business relationships with potential clients from Chile. The companies that participate were: Primo Pup, The Neil Jones Food Co, Noh Foods and Pacific Cheese.
Imalinx with the Western Agro-Commercial Association of the United States helped plan, organize and coordinate the participation of exporters during the trade show. The companies had a great response from Chilean entrepreneurs and there was great interest in American products. One of the participating companies shared that it is already in the process of sending the product to Chile thanks to a meeting provided by Imalinx with a key industry member.
This 2020 Imalinx will participate once again in Espacio Food and Service representing the Agro-Commercial Association of the Western United States (WUSATA).
As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online.
Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers.
For every online purchase of fruits and vegetables at the participating stores they were given a single box of kiwifruit Zespri® Sungold. The aim of this campaign was for more consumers to know this variety of Golden pulp, sweet taste and full of vitality and to encourage their consumption.
Five companies of the Western United States visited Cancun and Mexico city with the objective to meet with the potential buyers of food products of added value and establish business relationships in order to introduce their products on the Mexican Market.
As part of the strategy, Real California Milk achieved the implementation of four different promotions in Local Pizza Chains located in three regions of Mexico, such as the Northwest (Tijuana, Jhon’s Pizza), Northeast (Monterrey, I Like Pizza and Pizza Deprizza) and, at the Center of the Country (Mexico City, Pizza Amore).
In addition, the promotions include marketing support for the development of point-of-sale printed materials, uniforms, digital communication and the use of the Real California Milk Seal on pizza boxes.
Pizza promotions with Real California Milk have represented an increase in cheese volume sales of 17 tons per month.
The baking competition took place in Mexico City from April 10th to 12th with a total of 12 participant teams, consisting of Baker Chefs and a Sous Chefs.
The event lasted 3 days and, 33 products were developed. Each team must bake a brioche, a croissant and an innovative bread with California Raisins. After the deliberation of the members of the jury, the team of the bakery, Saint Honore from Queretaro, was awarded first place.
The award was a Bakery Training at the Culinary Institute of America in Napa, California.
The Wonderful Halos Mandarins program in Mexico worked hand in hand with the supermarket chains Walmart and Superama for a period of 5 months (December 2018-April 2019).
With the support of Retail Marketing communication and activities in point of sale, a total of 546 sampling days and 169 promotional days were achieved in 69 shops distributed in 7 cities.
The activities represented an increase in sales of 67.4 % compared to shops that had no samplings.
Imalinx awarded the prize to the first place of the annual California Raisin Baking Contest in Mexico, Carlos Guido traveled to California accompanied by Sandra Corona, the product development manager of El Globo, the Mexico’s largest bakery.
Both had the opportunity to get involved with the process of harvesting California Raisin, learned the industry history, learned about the high standards of cultivation and packaging processes, which result in high quality products.
Between the bakery contest and his training in California, Carlos developed a total of 10 different products with the potential to be marketed.
El Globo had interest in knowing more about product availability during the year, to introduce at least 3 new products to the market in different seasons.
In Mexico City, an event is annually held where the best suppliers for hotels, coffee shops, catering and restaurants meet with the intention of stablish business relationships.
For 4 days, the Diary Council of California was present with an exhibition spot where new products were displayed for the Mexican market, sampling recipes were made by the Executive Chef. Board members were present to create business relationships.
During the first day of the workshop show, we participated in a pizza seminar with California cheeses, given by Chef Efren Rios.
The general objective was to develop brand presence in the foodservice industry in Mexico, besides enhancing new products development.