Are you a merchandising company?

No. We work with promotion and activation agencies across Latin America to successfuly implement point of sale programs in each country as a complement to the general strategy.

Does Imalinx sell or buy products?

No. We support distributors in Latin America and exporters or shippers interested in this region. We help them successfully access the market through tailor made business links and the design of market entry strategies

Consumer Engagement Programs

  • Experiential approach with target consumers
  • Purchasing driver identification
  • Communication of simple and impactful message
  • Loyalty generators

Public Relations

  • Public Relations programs for trade and consumer
  • Media events and press conferences
  • Advertising and media placements
  • Creative message delivery
  • Adaptation of message to market needs
  • Spokesperson management

Trade Marketing

  • In-store promotions and brand activations
  • Importer /Distributor programs
  • Industry trade show management
  • Key produce,food & beverage contacts
  • Sales and awareness focus
  • Market-adapted communication materials for points of sale

Trade Missions

  • Company Profile and Filter
  • Visits to company/association origin with importers and potential distributors
  • Visits to destination market with exporters and shippers
  • Trade Mission report/ Success story follow-up

Trade Servicing

  • Produce, Food and Beverage LATAM database
  • Constant communication with key industry members
  • Market updates
  • Trade Lead & Success Story follow-up

From New Zealand to Salvador!

Zespri arrived at El Salvador and the presentation event with elaborated recipies with the two kiwi varieties was organized.

Kiwi Green and Sun Gold presentations were shown through different innovating recipes prepared by the Salvadoran Chef Olga Miranda, who was able to highlight the flavors and nutritional benefits of each variety.

The event counted on the presence of the representative of the local importer Celina Gutiérrez, General Manager of the Importer and Exclusive Distributor for El Salvador Fruteria Vidaurri Inc., Corp. and the representative of Zespri kiwifruit in Mexico Ines Masallach.

The Zespri kiwifruit, in their different varieties, was available in the main chains of supermarkets of El Salvador.

Raisins Study Trip to California

From June 8th to 14th, a trip to California was made with winners of the bakery contest from different countries such as Japan, China, Germany and Mexico.

For this year, Mexico invited the first-place winner of the Sal y Dulce Artesanos bakery and the owner of the Da Silva bakery, chef Eduardo Da Silva as brand ambassador to the country.

During this trip, the participants had a seminar on bakery trends at the Culinary Institute of America given by chef Robert Jörin. They also prepared their winning recipe at the CIA and they presented it to the California Raisins packers at a dinner party.

The group also visited the fields and factories of the raisins to observe more closely the process of harvesting California Raisins and what makes them unique.

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