Trade Mission for Latin America buyers
Carried out
the commercial mission of buyers from Mexico, Colombia and, Chile for value
added products at Washington and California with the Western United States
Agricultural Trade Association.
Participants
had the opportunity to meet with more than 30 suppliers from the region with
the objective of establishing business relationships.
4th Master Bakery Seminar of California Raisins
As part
of the Diversification Strategy for California Raisins, activities were
developed to share the brand’s message in other regions of the country where
the Artisanal Bakery is growing; covering this year it was delivered at Mexico
City, Puebla, Tijuana and, Monterrey.
The
seminar was taught by Dr. and Baker Master Klaus Tenbergen and, food scientist Dr. Priscilla Santiago with technical expertise
on Bakery and Raisins from California.
About
190 bakers attended, who received technical information and, the benefits of
incorporating California Raisins into the bread. In addition, there was talk
about quality standards, the seasons and processes of sowing and harvesting
raisins, their health benefits and by products, such as pasta and raisin
juice.
There was a total coverage of 20 media outlets at the different sites, representing a reach of 300 942 members of the industry.
Potato Lover’s Month
In conjunction with the Retail Chain Calimax, the exhibition contest between the stores was held in all its formats with Idaho Potatoes (bags or bulk) 81 stores from Tijuana, Mexicali and, Ensenada participated in the objectives of the promotion: increase idaho’s potato supply and train buyers and warehouse personnel on proper handling and storage of the product.
The
promotion lasted 4 weeks and Wilcox sent over 28 loads of Idaho
potatoes.
In
addition, the activity was complemented with a communication plan in
conjunction with Calimax on its social networks, television ads and,
radio. Also, a publication at the newspaper
Frontera.
Sales
of Idaho potatoes in the three winning stores increased by 62 % and, in total
had a reach of 1 313 407 consumers.
Menu Promotion at Six Flags Mexico
Imalinx developed
a promotional strategy at the Amusement Park Six Flags Mexico in conjunction
with Real California Milk Mexico and Johnny Rockets Restaurant, as the cheese
used in its burgers is California Cheddar Cheese.
Activities
were carried out for consumers at point of sale, social media and
printed materials such as tablecloths and banners placed in different points at
the park.
There was a 26
% increase in sales compared to 2017 vs. 2018.
Promotion of Pizzas at Xolos Stadium
In conjunction
with Jhon´s Pizza, a menu promotion was held on the pizzas sold at
the 2 points of sale at the stadium. Both brands had a reach potential of
36, 000 people in each of the games played.
Since the
promotion, the increase in sales volume of Mozzarella Cheese was 25% per
month. Due to this menu promotion, Jhon’s Pizza is evaluating
the opening of its eighth restaurant within the area where the stadium is
located.
Calimax convention
The convention
was 3 days, where executives, managers, buyers and, store managers were
present.
The purpose of
the expo was to open the opportunity and space for suppliers to present new
products that meet the needs of the chain. HarbyrCo presented
different SKUS of Fiscalini, Point Reyes, Glen Oaks and Rumiano to
the Commercial Manager and purchasing team of dairy and frozen.
After the
event, buyers decided to introduce 10 new products that were added to the
Specialty Products area along with 15 others added in October 2018.
Market Intelligence
- Market Size and Growth Rate of the produce, food and beverage industries
- Key competitors in the market
- Supply Trends in Latin America
- Product Listing/Price checks
- Consumer trends
- In-person and webinar presentations
1st California Dairy Contest
The annual
competition took place on November 24, 2019 at one of the most important
culinary institutes in Mexico, the Centro de Educación Superior de San Ángel (CESSA).
A total of
five teams registered their participation in the first culinary contest of RCM
in Mexico. Each team consisted of a chef with more than five years of
experience and a SousChef with no more than five years of experience.
Participants
developed two menus of a main dish and a dessert with a surprise basket of
Mexican ingredients plus one protein. The
challenge for each team was to incorporate at least four California dairy
products in each dish, within a three hours limit.
The five teams that
participated currently work in gourmet restaurants, own their restaurant or
bakery and / or work for culinary institutes. The winners are part of the team
of “Balcón del Zócalo”, a gourmet restaurant of Mexican food of the
outstanding chef Pepe Salinas in Mexico City.
The winners, chef Edgar
Hernández and chef Andrea Francisco traveled to Napa, California to attend a
2-day “Milk and dairy Immersion” training at the Culinary Institute of America
in January 2019. In addition, they visited the California milk and cheese
processors and were part of a culinary tour in San Francisco, Napa and Santa
Helena.
Real California Milk
would like to thank all the participants who were part of the first edition of the dairy
contest.
In
addition, it is important to mention the importance of the participation of all
members of the jury who shared their time and experience to evaluate and,
select the winners of the competition. Also, to all the media invited to
participate in the event and, to the team of Anfora who provided their
extraordinary collection of dishes.
Are you business matchmakers?
Our added value includes the definition of an effective market entry strategy accompanied by the adequate filter of contacts, and thus a more integrated service is provided.
Do you promote only imported food items?
We promote all produce, food and beverage companies that want to enter the Latin American market. Our clients are domestic and international.