Imalinx as part of
the industry service program, worked in conjunction with the National Chamber
of Bakery and Related Industries (CANAINPA, for its acronym in Spanish) to
develop the 2 seminars, with the aim of presenting the benefits and
applications of cooking with the California Raisins, highlighting its benefits
and facilitating its consumption.
Both events were attended by 50 bakers…
Imalinx in conjunction with the Culinary Institute Corbuse, held a bakery seminar with the aim of presenting the benefits and applications of baking with California Raisins.
The evaluations showed that there is a lot of opportunity to integrate the raisins into the kitchen of new generations.
As
part of the program to follow up the positioning and promotion of Prunes From Chile
in Mexico, a seminar was held in La Hacienda de los Morales, within the
framework of the festival “Sabores de Chile.”
The objective was to inform the 30 attendees
about the campaign that was developed in 2013-2014, the exports 2014 to Mexico,
harvest and projections for the year 2015 and importers and wholesalers
support.
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture.
A
tour was conducted in one of the most emblematic markets in Mexico City,
“Mercado Jamaica”, also Imalinx coordinated special events with high
profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a
business panel with Mexican importers.
More
event reviews:
http://plantingseedsblog.cdfa.ca.gov/wordpress/?
p=6655%20http://plantingseedsblog.cdfa.ca.gov/wordpress/? p=6650
The events held
by Zespri in the summer of 2014 in Mexico and El Salvador brought
together local media and health specialists, with the aim of sharing more
information about the company, the varieties of kiwifruits and the nutritional
benefits of Zespri kiwifruits.
Attendees enjoyed a delicious breakfast prepared
with both varieties of kiwifruit: Green and Sungold; and take home a premium
kit with product and vip gifts.
As a positive result, Dr. Rodríguez Navarrete
posted on Twitter some photos of the event and positive comments about the
launch of the Zespri brand and gave recognition to
the Imalinx team.
During May and July, three sessions of the Culinary Institutes Program coordinated by Imalinx on behalf of the U.S. Highbush Blueberry Council were held in renowned culinary schools located in Mexico City and Cancun, important tourist destinations and high implementation of gastronomy.
These
sessions consisted in conference and sample class, which aimed to increase the
knowledge and demand of blueberries through students and future generations of
chefs.
The participant schools were Culinary Institute Corbuse, Centro de Estudios Superiores de San Ángel (CESSA) and Technology Institute of Cancun. (UT)
During
the workshops taught by Chef Jaqueline Garreta, over 200 graduate chefs
and students learned about the origin, cultivation, and main nutritional
benefits of this fruit, as well as the varieties that can be found on the
market, the chemical reaction that they have when combined with other
ingredients or when subjected to different culinary processes, among other
topics.
Subsequently,
we held the sample classes for groups of 30 students on average in which each
of the participants had the opportunity to meet the blueberries and experiment
with them demonstrating their culinary knowledge and creativity cooking
delicious meals and drinks.
Testimonials:
“Good conference! Thank you for helping to expand our creative gastronomic
field.”
– Manuel Hernandez (Bachelor of Science in Gastronomy)
“Excellent conference and excellent
workshop. Our guests were surprised by the gastronomic quality and creativity
of our students. Congratulations!”
-Communication UT Cancun
As
part of the program for trade servicing, Imalinx and the California
Raisins Committee attended the National Association of Supermarkets and
Department Stores (ANTAD, for its acronym in Spanish)
in Guadalajara, Jalisco from the 11th to the 14th of March, 2014.
The
goal of attending the event was to create contacts focused on retail trade and
the supply chain.
The event recorded an approximate flow of 35,000
attendees during the 3 days.
The participation of California Raisins in ANTAD was successful because
valuable contacts were obtained from importers and processors of dried fruits.
On March 11th
, 2014, the Imalinx team participated as a lecturer at the
annual meeting of the International Blueberry Organization to share information
about the blueberry market in the country.
During the conference, very important points
were exposed, such as the increase in demand in the Mexican market over the
last 5 years, and how focused activities helps consumer to become familiar with
the fruit.
More information about the event:
http://www.internationalblueberry.org/2014/03/28/mexico-presents-serious-blueberry-potential/
From
October 17th to October 19th, the Blueberry Council
(USHBC) participated through Imalinx in the consumer show Salud y
Bienestar, directed to consumers and to health and nutritionist
specialists in the industry in Mexico City.
It was the first participation of the blueberry
and it was the only fresh product in the show, which generated a lot of
interest from the participants. Special information was prepared for
nutritionists and physicians, and prescriptions were prepared with a healthy
approach: Whole Grain Blueberry’s Pancake and Blueberry’s Tea.
More than 25,000 attendees and specialized media
were registered, the result was more than USD$15,000 equivalence in media per
publication of content and more than 250,000 readers were reached.