Zespri arrived at El Salvador and the presentation event with elaborated recipies with the two kiwi varieties was organized.
Kiwi Green and Sun Gold presentations were shown through different innovating recipes prepared by the Salvadoran Chef Olga Miranda, who was able to highlight the flavors and nutritional benefits of each variety.
The event counted on the presence of the representative of the local importer Celina Gutiérrez, General Manager of the Importer and Exclusive Distributor for El Salvador Fruteria Vidaurri Inc., Corp. and the representative of Zespri kiwifruit in Mexico Ines Masallach.
The Zespri kiwifruit, in their different varieties, was available in the main chains of supermarkets of El Salvador.
The participants were 15 stores of La Torre in Guatemala, 15 Super Selectos stores and 15 Walmart stores in El Salvador. Training and practices were carried out to encourage the inclusion of 2 new varieties of potatoes, the Red Potato and the Purple Potato of Idaho.
Potato Idaho sales at participating stores increased 50%.