From January to March, American Pistachio Growers activated a campaign with Cocina Vital called Academia de Pistache where information was shared about the history of pistachios, the health benefits they provide, downloadable recipes, and articles.
The academy consisted of 3 different modules where users could register and get certified. The campaign was amplified on Cocina Vital’s different digital channels such as Facebook, Instagram, YouTube, Pinterest, TikTok, and Website.
In total, 3,418,308 impressions and 42,683 clicks were obtained. User interaction confirms the interest that exists in pistachios and multiple options to integrate them into recipes
Video recap: https://vimeo.com/988643086/0499d6d1d8?share=copy
The main objective of American Pistachio Growers (APG) is to disseminate the studies carried out that prove the health benefits of consuming pistachios.
Since October 2023, we have participated in nutrition and culinary events focused on health professionals, students, media and consumers to transmit through conferences given by Dr. Arely Vergara (spokesperson for the association and researcher at La Salle College), the importance of consuming pistachios in a daily diet, the barrier to their consumption in Mexico, main benefits, as well as the recommended portion (49 pistachios).
American Pistachio Growers has had presence in 8 forums dedicated 100% to health, where recognized Nutrition Institutions in Mexico stand out: Fomentos de Nutrición A.C, AMMFEN and AMENAC.
More than 3,000 people have received the most relevant information about American pistachios and 80% agree that they were not aware of their benefits but are willing to integrate them into their daily diet, and in turn, recommend them to their patients.