The event was held on July 3rd and 4th, 2015, in Pabellón Cuemanco in southern
Mexico City.
The aim of the participation was to disseminate nutritional information and
health benefits of Zespri kiwifruits to the attending families.
Around 80 families received information and tasted kiwifruit of both varieties
covered with chocolate. (Sungold and Green)
As part of the Marymount College tradition, the third family marathon was held at Chapultepec Park in Cuernavaca, Morelos. More than 500 families attended and enjoyed a day full of recreational activities.
The participation of Blueberries had the objective of promoting this little fruit as a healthy snack and easy to combine.
During the second quarter of 2015, Imalinx conducted a study throughout Mexico identifying the main consumer segments and the preferred type of beer depending on the region.
The methodology of the study was carried out by visiting stores to know the availability and offer of products, as well as interviews with potential clients such as importers, owners of restaurants and bars. The results showed a total of 63 million potential consumers in Mexico.
The study helped the National Brewers Association in the United States to determine which exporters have the greatest potential and a guide in Spanish for Craft Beer was developed.
Imalinx as part of
the industry service program, worked in conjunction with the National Chamber
of Bakery and Related Industries (CANAINPA, for its acronym in Spanish) to
develop the 2 seminars, with the aim of presenting the benefits and
applications of cooking with the California Raisins, highlighting its benefits
and facilitating its consumption.
Both events were attended by 50 bakers…
Imalinx in conjunction with the Culinary Institute Corbuse, held a bakery seminar with the aim of presenting the benefits and applications of baking with California Raisins.
The evaluations showed that there is a lot of opportunity to integrate the raisins into the kitchen of new generations.
A
trade mission was coordinated to visit three major Colombian cities where
potential buyers from the country met.
The
commercial mission took place from the 23rd to the 27th of February in Bogotá,
Medellín and in Cartagena, more than 150 meetings were held with potential
buyers in the country where they had the opportunity to present their products.
The Agro-Commercial
Office, MS Consultoría and the Chamber of Commerce of Cartagena
attended the event.
As
part of the program to follow up the positioning and promotion of Prunes From Chile
in Mexico, a seminar was held in La Hacienda de los Morales, within the
framework of the festival “Sabores de Chile.”
The objective was to inform the 30 attendees
about the campaign that was developed in 2013-2014, the exports 2014 to Mexico,
harvest and projections for the year 2015 and importers and wholesalers
support.
During the Expo Cocina y Sabores, Popcorn USA participated with various activities such as sampling product, children’s activities and a presentation with the renowned Costa Rican Chef Juan Carlos Delgado.
The
Chef made a delicious recipe, a salad with topping made of popcorn.
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture.
A
tour was conducted in one of the most emblematic markets in Mexico City,
“Mercado Jamaica”, also Imalinx coordinated special events with high
profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a
business panel with Mexican importers.
More
event reviews:
http://plantingseedsblog.cdfa.ca.gov/wordpress/?
p=6655%20http://plantingseedsblog.cdfa.ca.gov/wordpress/? p=6650
The events held
by Zespri in the summer of 2014 in Mexico and El Salvador brought
together local media and health specialists, with the aim of sharing more
information about the company, the varieties of kiwifruits and the nutritional
benefits of Zespri kiwifruits.
Attendees enjoyed a delicious breakfast prepared
with both varieties of kiwifruit: Green and Sungold; and take home a premium
kit with product and vip gifts.
As a positive result, Dr. Rodríguez Navarrete
posted on Twitter some photos of the event and positive comments about the
launch of the Zespri brand and gave recognition to
the Imalinx team.