As part of the 2023 program, SUSTA organized a trade mission to Houston. Texas and Atlanta, Georgia for 4 Mexican buyers to meet with nearly 40 companies from the Southern United States that are members of SUSTA (Southern U.S. Agricultural Trade Association) to develop commercial opportunities between both countries. 

The buyers traveled to both cities being received by the Texas Department of Agriculture and the Georgia Department of Agriculture, coordinating meetings between buyers and sellers in a Table-top format, combined with visits to supermarket stores and other suppliers. Trade leads were generated that we hope will result in sales in the near future.