In January, representatives of the California Milk Advisory Board met in Koh Samui, Thailand where the global strategy was reviewed. For two days, the representatives were in meetings so that together they could give feedback from past years to continue improving. This year in Mexico the following objectives were set:

  • Priority categories cheese, butter and ice cream
  • Develop and introduce new SKU’s in 5 new retailers
  • Increase butter volume in Foodservice industry
  • Trade seminars linked to sales and media