California Raisins was part of the second edition of the cooking class for children 6 and 8 years old, where they learned how to prepare two recipes where the star ingredient was the California Raisins.
The event took place in the city of Monterrey, Nuevo Leon in the outstanding workshop of our beloved Chef Irving Quiroz “Amasijo”, where we had the company of 6 children who participated in the class where they made oatmeal cookies, butter and raisins and raisin pancakes.
During the class, the children showed their love for raisins and their emotion for making the recipes using California raisins.
At the end of the class, the children received recognition for their participation and kits as a thank you for attending.
Finally, it is worth mentioning that this activity was followed on social networks where we obtained a total reach of 107,044 people and a total of 139,792 impressions.
Sunmaid Growers of California listed 12 SKUs in the Mexican Market delivering the first purchase order for 800 cases with an estimated export value of 28,000 USD in March 2024 and available to Mexican consumer on April 1st, 2024. Raisin Administrative Committee provided industry-wide consultations during 2023 providing market information, importers contacts and facilitating communication for the first contact.
The listing process into the country took over one year and RAC was able to provide industry information to Mexican Retailer “La Comer” with 15% national market share with 13 high-end retail stores named “City Market”, where the product will be immediately made available, to eventually distribute in the rest of 72 stores with potential sales of 200,000 USD for full distribution in this retail chain, with the potential to increase volume once other retailers list the product portfolio in 2024.
Product listing will be complemented by a generic Retail Marketing campaign managed by RAC and it is expected that this will be the first step to develop raisin individual packs as a snack category in Mexico that has been a part of the U.S. Culture for many years, opening the way for more uses of California Raisins in that country.
On February 26, Pistachio Day is celebrated worldwide. This year, American Pistachio Growers did different activities to celebrate and let the world know why pistachios are everyone’s favorite snack.
Campaigns were carried out with different media in order to spread the message through digital platforms, including reels, recipes, posts, and detailed editorial notes. One of the favorites was the pistachio butter that Gastronauta DF made with a spectacular production, where in addition to having the pistachio as the protagonist, it included green elements to combine it with the product.
In total, 36 articles were published about Pistachio Day, impacting 685,000 people. Media such as Cosmopolitan, Selecciones and Kena highlighted the benefits of American pistachios, as well as their versatility in food.
Zoofari is a zoo located in central Mexico that receives around 75,000 visitors annually. A popcorn machine was lent to Zoofari Park for a 4-week trial period to promote the profitability of having a popcorn machine and offering American popcorn to its visitors.
Additionally, promotional materials from Popcorn USA, including water bottles, bags, and cardholders, were sent to be distributed among their visitors to increase sales. At the end of the promotional campaign, Zoofari expressed great interest in acquiring a popcorn machine. Imalinx provided information, and Zoofari agreed to purchase the machine at the end of January.
We start the year with new desserts!
At the beginning of 2024 we launched 14 different First Street ice cream flavors at Chedraui nationwide in Mexico. From the classic vanilla and chocolate flavors, to new combinations such as our rainbow sorbet with orange, pineapple and raspberry ice cream.
We also launched the creamy French Petit Pot dessert at Costco Mexico, also nationwide. This dessert is a must, with simple ingredients, organic and super creamy, made with 72% cocoa. Its size is ideal to enjoy any day of the week, alone or with whipped cream, nuts and raspberries.
The launch of Petit Pot was accompanied by 4 demo days, as well as a publication on Real California Milk Mexico’s social networks announcing the new product, achieving a 53% increase in sales.
Throughout the year, campaigns were carried out with different influencers with the objective of sharing relevant information about California Raisins, from its use, benefits, applications, recommendations, etc. In addition, the key messages of nutrition, versatility and quality were highlighted.
Each influencer has a different essence in which they communicate with their followers, but they all did it in a very good way. Thanks to them we have reached our most complicated segment, “the antipasitas” who little by little have considered giving California raisins another chance, including them as an ingredient in different styles of recipes or as a snack.
As a result, we obtained 5,837,670 impressions and reached 4,350,008 people.
We are grateful to all the influencers who have been part of this great California Raisins family, let’s keep highlighting the benefits, uses and applications of California Raisins.
Every year in December, El Globo and California Raisins collaborate together to make the traditional Panettone, one of the most emblematic products that this bakery has in Mexico.
In December 2023, the Panettone was launched on the market with a beautiful red packaging and California Raisins logo. In addition, a contest was held through social media platforms, so El Globo fans could win a Master Class with California Raisins spokesperson: Chef Irving Quiroz.
The contest was very successful obtaining 13,000,000 impressions on digital platforms. Additional, Panettone was El Globo’s third best-selling product in its category at Christmas and increased its sales by 17% compared to the previous year.
California Raisins was part of a master class with Chef Irving, where 10 consumers participated and won their place through a contest launched on social networks.
The master class had the objective of teaching the elaboration of a Panettone with some of the steps that El Globo performs for it, the class was led by Chef Irving Quiroz and El Globo Chef Arcadio Reyes, who showed some tips, recommendations, and the correct techniques to obtain the best result.
During the class, some of the guests participated in the final steps of the Panettone elaboration, a gift was given for attending the class and everyone enjoyed a delicious mini Panettone.
Every year El Globo releases this delicious Panettone whose star ingredient is California raisins, do not hesitate to try it and share it with your loved ones.
As a result, El Globo increased its Panettone sales by 13% over the previous year.
We had a three-month campaign with chef Carlos Leal, who has a total of 97,000 followers and created video recipes providing information of the benefits and qualities of American rice.
He also participated in the training session with students as our spokesperson to give general information of the product and showed a variety of dishes using American rice. The students had the opportunity to asked questions, taste the food and learn interesting information about our brand and product.
Additionally, to reinforce our key messages and reach a different segment of the community, we had two campaigns with influencers who created video recipes providing information, tips and recipe options using American rice. The two influencers who participated were @señoritawalmart and @fromscratch__ with a total of 572 followers.
This activity resulted in 500,411 people reached with 664,260 impressions. Our KOLs always combine our products in the most incredible recipes and mentioned how to differentiate them from the competitors.
For the second consecutive year, Popcorn USA! participated in the campaign of Six Flags in Mexico called Christmas in the Park. The objective was increasing awareness of the benefits and versatility of popcorn among its visitors, as well as increasing sales.
The campaign ran from November 25 through December 24, including the following activities: