As part of the “Taste of the West” campaign, whose objective was to promote products from the West of the United States, Wusata had communication through Walmart and HEB channels. The challenge of this project was to find a way to communicate the campaign to the consumer in a forceful and attractive way without being able to count on tastings or in-person events.
The campaign was achieved through the portals and digital advertising options of the participating chains. In both chains, a Landing page was created with all the products that were supported in the promotion and banners on the website that directed to the campaign. In addition to having offsite communication, with materials that circulated through social networks and web page inviting target consumers. There was a total of 1103% growth in visits compared to the season without promotion and more than 9,600 interactions with consumers on the banners.