FENALCO is a trade association that represents all Colombian merchants and businessmen and is specialized in sectors, in line with economic, technological and market trends.
Through Fenalco, the California Pomegranate Council had a communication campaign around the Gondola Event, which is the most important academic event in Colombian supermarkets reaching over 1,200 industry key contacts. The campaign consisted of publication in the official magazine of the event, presence of the council during the event on screens, mentions and banners that dressed the event.
Finally, Fenalco was the call channel for the training Webinar aimed at trade through a massive mailing.
