Through the support granted by the Idaho Potato Commission, a cooking show was held at the Grupo Tarahumara facilities in one of its main warehouses within the Guadalajara, Jalisco supply center.
The activity consisted of the execution of a live recipe by a professional chef. During the execution of the recipe, the benefits, uses and versatility that characterize Idaho potatoes were communicated.
The results obtained through the promotion were the following:
Sales increased over seven times the average sales of Idaho Potato sacks.
It should be considered that the customers who carried out the promotion had not previously purchased the product and the purchase was to get to know the potato.
SUCCESSFUL ACTIVATION
