This year, the California Department of Food and Agriculture (CDFA) sponsor the Superama Race, it took place on February 29, at the CU Stadium with a total of 5,000 runners in the categories of 5 or 10 km.
The sponsorship included two days of activation, the first one during the kit delivery and the second in the race, with a stand branded by CDFA, California Raisins and Halos Mandarins. The objective was to increase the brand awareness of the California Products and share key messages through a consumer kit delivered to the runners at the end of the race.
On both days the runners were invited to scan the QR code printed on a flyer made with recycled paper, the code sends them to a landing page with more information and the ones who completed their register was available to enjoy the product sampling. This dynamic was created for the generation of a database that resulted in 319 new contacts.
Our landing page had 478 visits, 429 clicks and a survey with runners favorite products:
36% Halo Mandarins
24% California Raisins
21% California Oranges
19% Wonderful Pistachios
The runners were so grateful about the product sampling because it was an excellent alternative for their recovery, after the effort made during the race.
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture.
A tour was conducted in one of the most emblematic markets in Mexico City, “Mercado Jamaica”, also Imalinx coordinated special events with high profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a business panel with Mexican importers.
More event reviews: http://plantingseedsblog.cdfa.ca.gov/wordpress/? p=6655%20http://plantingseedsblog.cdfa.ca.gov/wordpress/? p=6650