Due to the great influence that trainers have and knowing one of the main targets of Zespri, an alliance was created between Les Mills, an specialized company in exercise routines and conditioning and Zespri kiwifruit to train the coaches about the nutritional benefits of consuming Zespri kiwifruit and its importance of making it part of a healthy lifestyle.
More than 1,000 instructors, gym owners and nutritionists from all the country participated and became the official spokesmen of Zespri. In addition, the trainer with the highest “Zespri passion” travelled to the Les Mills corporation located in Auckland, New Zealand.
